Case study of Centrum Window & PoS campaign roll out
Centrum VitaMints retail pharmacy campaign roll-out
The client’s brief was to “create material that would generate standout in a cluttered market and reflect the uniqueness of the Centrum VitaMints format”.
Horizon’s brief from the client was to design and produce this range of PoS and display material to support their Centrum VitaMints launch.
We designed and produced Window vinyls, Window displays, FSDU’s, and CDU’s which were placed in Irish pharmacies nationwide. The clients feedback was excellent
“On behalf of the Pfizer team I’d like to thank you and the Horizon Team for the excellent range of PoS and display material you designed and produced to support our recent Centrum VitaMints launch.
All material is now live in the pharmacy trade and has received great compliments from our own salesforce and importantly our trade customers.
At the very start of the process our brief was to create material that would generate standout in a cluttered market and reflect the uniqueness of the Centrum VitaMints format. I think the final designs achieve this very successfully and we look forward to a positive sales impact over the coming weeks as awareness builds.”
Here’s the mock-up for the huge window vinyl in Connelly Station that our graphic design team sent to the client:
Take a look at the full suite we produced below!