Spectacular T-Side Bus Lenticulars for Dale Farm
Have a look at these lenticulars we were commissioned by Exterion Media Northern Ireland to produce for the re-launch of Dale Farms childhood favourite iced lolly, Rocky Rasper!!
Using cutting edge lenticular print technology allows the brand to bring to life it’s ice cream campaign through depth and movement in a new and fun fashion . Winding their way throughout the streets of Belfast, it’s the first time that a local brand has done lenticular outdoor bus advertisements so it’s sure to leave an great impression.
Exterion Media Account Manager, Rebecca Rodgers said,
“We’re excited about the fact that Dale Farm has become the first local brand to use this innovative technology as part of their recent campaign for their Ice Cream range”
“Bus is the ideal medium to showcase the jaw-dropping effects of lenticular technology and of course mark the return of a Northern Irish favourite. Our natural instinct is to be alert to movement and this is supported by our own work.shop.play. research panel, 70% of whom said they notice bus advertising because the bus is moving and it catches their attention”.
The campaign was planned and bought by Ardmore Advertising and Kinetic Belfast.