Heineken’s inspirational Cold Room instore theatre display
We love working with client’s like Konica Minolta Marketing Services as the creative ideas coming out of them are game changing. We are so proud to have been selected by them to deliver this ‘Cold Room’ campaign for their client Heineken two years in a row. It’s goal is to create awareness of Heineken’s Cold Room chilling service at Electric Picnic, in retailers close to it – the biggest music festival in Ireland.
Not only did it need to be a striking display that engaged the consumer, but it also needed to hold a lot of stock in an easy access fashion.
It included special builds, aisle arches, floor graphics and dump bins. On top of that fans were installed and Heineken organised a DJ to play in the store this year to make the whole concept really come to life!
Take a look at the video of it in action below
This year is a huge leap on from the display produced just last year, showing how successful the campaign clearly was, and also how from year to year print is getting bigger and better!
Heineken Cold Rooms 2016