Sport heroes brought to life using backlite duratrans!

How amazing does this campaign by Bank of Ireland in Dublin’s Airport skybridge arrivals look? The images literally jump out at the consumer as they walk past.

Duratrans or backlite skins are photographs or images, printed on a translucent-base material, and then ideally displayed in lightboxes like has been done here. The material allows some light to pass through from behind, illuminating and enhancing the images. It can be used to perfectly enhance a campaign message, as can be seen here, with the bright stormy background behind the rugby stars!

duratran bank of ireland

duratran bank of ireland

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