Ice cave, Ice Conquered
This pallet display was amazing to work on! The special build was constructed by our in-house structural and design team.
Apart from looking fantastic on the retail floor, it also has an interactive element to it. When you remove a box of Coors Light, sensors start up dance music and LEDs flash behind a duratran image of the ice cave party! It really brings home the fun elements of the Coors Light’s Ice Cave campaign!
Have a look at the video clip of it partying away in the middle of Supervalue 😂😂